WEARSIDE AUDI GETS ALL WRAPPED UP FOR ARRIVAL OF KINKY BOOTS!

Kinky Boots, the winner of every major Best Musical award is set to strut into Sunderland Empire 25 June – 6 July 2019 and ahead of the shows imminent arrival, the theatre has teamed up with Wearside Audi to ensure this high-heeled hit makes a sassy impact on Sunderland!

They say the best way to fit in is to stand out, and three Audi A1 cars from the Newcastle Road showroom have been wrapped in the iconic red glittery boots branding. The courtesy cars will be strutting across the North East for the next couple of months and people are urged to get a photo with one of the cars, which will be kept on the Newcastle Road site in Sunderland for the chance to win tickets to the fabulously uplifting and feel-good production.

Chris Wickham, New Car Sales Manager at Wearside Audi said: 

“We’re delighted to be teaming up with the Sunderland Empire to promote Kinky Boots. We are proud to be associated with such a fantastic award-winning musical and legendary theatre. We look forward to seeing the musical and the response from the public to our Audi A1’s driving around the North East!”

The new site on Newcastle Road showcases the latest Audi has to offer including a 13 new car showroom, 55 used car display and 15 workshop ramps to meet the needs of Audi fans across Wearside. Home to some of the most technologically advanced cars available on the market, the ever expanding Audi range ensures there is a car for everyone. It’s a trend that is likely to continue with more than 20 new or enhanced models launching this year, including Audi’s first all-electric model, the Audi e-tron, the Q4, RS5 Sportback and iconic R8.

Kinky Boots is a heartfelt musical that will take audiences from a gentlemen’s shoe factory in Northampton to the glamorous catwalks of Milan. Charlie Price is struggling to live up to his father’s expectations and continue the family business of Price & Son. With the factory’s future hanging in the balance, help arrives in the unlikely but spectacular form of Lola, a fabulous performer in need of some sturdy new stilettos.

Claire Pickersgill, Communications Manager, Sunderland Empire said:

“We are thrilled to be working with Wearside Audi on this exciting initiative. The cars look fabulous and we are sure people will take a second glance when the courtesy cars are driving around Sunderland!

One of the Kinky Boots cars will be on site at the Newcastle Road showroom from 6-12 May and people are urged to call into the showroom to get a selfie in the car and to tag Sunderland Empire across Facebook (SunderlandEmpire), Instagram (@sundempire) or Twitter (@SundEmpire) with the hashtag #KinkyBootsSunderland for the chance to win tickets to the show in June.”

This joyous story of Brit grit to high-heeled hit is inspired by true events and is set to Raise You Up this June! With a book by Broadway legend and four-time Tony® Award-winner Harvey Fierstein (La Cage aux Folles), and songs by Grammy® and Tony® winning pop icon Cyndi Lauper, this joyous musical celebration is about the friendships we discover, and the belief that you can change the world when you change your mind.

West End star Kayi Ushe will be putting on the boots to play Lola, he will be joined by Paula Lane as Lauren, best known for her role as Kylie Platt in Coronation Street, and Joel Harper-Jackson will be playing Charlie Price.

Tickets available in person at the Box Office on High Street West, from the Ticket Centre on 0844 871 3022* or online at www.ATGtickets.com/Sunderland*

*Calls cost 7p per minute plus your plus your phone company’s access charge. Booking and transaction fees may apply.