Elmer’s in Sunderland for the Great North Elmer Parade!

August 21 - November 01, 2019

Great North Elmer Parade

Have you ‘herd’? Our very own ‘Stitches’ is here, as part of the Great North Elmer Parade!

From 21 August – 01 November 2019, Sunderland will welcome a spectacular art trail which will be tons of fun!

Elmer’s Great North Parade will feature over fifty individually designed Elmer the Patchwork Elephant sculptures across Tyne and Wear!

We have our own funky Elmer and two little Elephant herds placed throughout the centre just for our lovely shoppers! Watch this space more information on upcoming fun-filled activities!

Follow the Trail

Visit all 50 Elmer sculptures and 114 little Elmers across Tyne and Wear with the Great North Elmer Parade trail map.

Don’t forget to download the trail app in the Apple or Andriod app store or pick it up at the customer service desk from the 21st August.

Each sculpture has its own code to enter into the app, unlocking rewards and milestones from the Little Book of Offers!



The Little Book of Offers has herded together lots of deals and discounts for you to enjoy while visiting the 7 sculptures!

To download the Little Book of Offers please follow this link: https://bit.ly/2MifD6B 


Don’t forget to stomp by for an unforgettable time!

Date: 21st August to 01 November 2019

Location: Central Square (outside the Disney Store)

It’s not one to miss. We can’t wait for you to meet Stitches!