The Bridges is already getting into the spirit for mum's special day with a gem of an idea from Swarovski.
Swarovski will be opening a special stand on the mall with lots of glittering gift ideas and passers-by are being encouraged to take a selfie and post it on Instagram, with the hope of winning some fabulous jewellery.
Shoppers will also get the opportunity to win special gifts for the most important woman in their lives over the weekend of 26 March, including a day for two at the award-winning Spa at Ramside near Durham.
“Our stores are full of great gifts for Mother’s Day and we’re starting early this year to flag them up,” said Samantha Czwordon-Wright, Marketing Manager at the Bridges.
“The pop-up Swarovski stand will showcase all the fabulous items the shop sells, with the opportunity to win some jewellery and then we’ll also be offering a range of other fantastic gifts as prizes over the weekend of Mother’s Day.”