Social media policy

We (the Bridges) currently have pages and profiles across a number of social media platforms, such as Bridges Sunderland, BridgesSund and Bridgesshop.

You can find us on the following platforms:

Facebook – Bridges Sunderland

Twitter @BridgesSund

Instagram @bridgesshop

Snapchat – BridgesSund

Content

The content on these social media platforms is primarily to engage with the centre’s community and drive footfall to the Bridges shopping centre and its retailers. However, as a community hub, we are also dedicated to supporting other businesses and causes in Sunderland to showcase what the city has to offer.

Our social media channels are a marketing tool and are currently managed by the Bridges communications team.

Social media competitions

We run a number of competitions on social media, across all of our platforms, and all of our followers are more than welcome to enter. Winners are selected at random. Prizes are to be collected from the centre and will be available at customer services the day after the winner of the competition is drawn.

We reserve the right to modify or withdraw, temporarily or permanently, any prize draw on social media.

When you enter a prize draw, we will retain the details you supply. We will not sell or share your name, address, e-mail address or personal information to any third party without your explicit permission.

Management and monitoring 

Our social media accounts are managed during office hours (9.00am until 5.30pm) Monday to Friday and are checked intermittently outside these times.

We aim to respond to contact made on these platforms within 48 hours. However, if your query is more urgent, you can always call the centre or stop by the Bridges and visit the customer services desk. [insert hyperlinks to number]

Social media moderation

We encourage our visitors to visit our social media pages and engage with them and we welcome open and honest feedback you have on the centre, our retailers and our events.

However, we reserve the right to delete posts in circumstances where the post could be deemed offensive to others, these include:

  • Offensive language
  • Xenophobic, homophobic, racist or sexist behaviour
  • Any content that may be considered upsetting or sensitive
  • Copyrighted material posted without permission
  • Any content that encourages or enforces extremism or political ideals
  • Promotion of other organisations, companies or personal campaigns
  • Posts that name any employee of the Bridges
  • Posts containing personal information not for public use
  • Spam or scam posts including posts from businesses who are not tenants of the Bridges
  • Posts that contain misleading or incorrect information

If you are found to be regularly posting content that meets the above criteria you may be blocked from our social media channels to prevent offending other users. We may also be required to report this content to the authorities.

If any content on our social media profiles concerns you please contact us.

Our social media interaction

The Bridges accounts also interact with other users on social media, usually by way of following, sharing or liking content.

We keep our following to a minimum, and usually only to those we have in our local network or wider partnerships. This is so we can closely monitor for information that may be of importance to our current or future visitors. Unfortunately, following a large number of people would dilute our ability to do this, therefore, please don’t be offended if we do not follow you back or respond to your requests for interaction.

Please note that even though we follow or like someone does not mean we endorse them or their views.

Where possible we will retweet, share, comment on or react to posts that we consider relevant to our audience. From time-to-time this may also include wider national campaigns or events.